NAMM University (NAMM U) - educational sessions by NAMM, the National Association of Music Merchants. Master-classes and seminars will focus on business development and industry trends.
Business CHECK-UP or how to increase profitability and stability of business in conditions of changes, 15.00 - 15.50
- What problems do companies face and how to solve them?
- When do we need changes urgently?
- Why are we talking about business models today?
- How to assess the viability of a company's business model?
- The main components of the decision-making system
- Errors in the transformation of business
Oksana Egorova, Candidate of Economic Sciences, Head of the MBA - Anticrisis Management program of the Moscow International Higher Business School MIRBIS, Managing Partner of MBSlab.ru.
Moscow International Higher School of Business MIRBIS (Institute) is established and is developing as one of the largest higher educational institutions in Russia for the training of management personnel in the Russian business community. http://mirbis.ru
5 business strategies of technology brands, 16.00 - 16.50
Andrey Kozhanov is a founder and Director of the Higher School of Branding, a successful Brand Consultant. Creative director and founder of the branding agency FRONT Total Branding. Andrey is a Member of the Council of the Association of Branding Companies of Russia and a Member of the Union of Artists of Russia.
HSB is an unique educational project of professional preparation of specialists in the sphere of branding. Web site of HSB
Effective advertising management on the Internet. Ways for attracting customers, 15.00 - 15.50
Types of Internet advertising; Contextual advertising; Search Advertising; Advertising on sites; Opportunities for online stores; Targeted advertising; MyTarget; VK; Facebook; Retargeting / Remarketing; Advertising on CRM data; Geo-advertising; Social networks (SMM); Email newsletters and much more.
Konstantin Dobrov, Internet marketer, founder and head of the Internet marketing agency Express. Marketing, the creator of his own tool for automatic audit of advertising campaigns IQcontext.ru, an expert and graduate of the Moscow International Higher Business School MIRBIS.